What does SEO mean? Translated, SEO means Search Enginge Optimization. Everybody who has a site want’s a lot of traffic on it. And the best way to get good targeted traffic is from Search Engines like Google, Yahoo or Msn. But For your site to get the great traffic that you’ve always dreamed it must rank well in search engines. And this is where SEO comes up. SEO means optimizing your site in any legitimate way to have high rankings in the most important search engines.

Here is a list with the most important terms meet in the SEO business.

Anchor Text
The anchor text is very important in SEO. It means the specific text for a hyperlink. Try to use as anchor text your most targeted keywords.

Ethical SEO
You can think about Ethical SEO as the opposite to Unethical SEO. It is SEO made without using any illegal activities that might get your site banned in the most important search engines.

Inbound links
Inbound links are links that point to your site. This are some kind of votes in your sites favor, from the search engines point of view. The more of these the better, obviously for traffic reasons, but also because they help build link popularity.

Keyphrase
A keyprase is a group of keywords.

Keyword
A keyword is a word that is very important for your site. Your keywords and keyphrases are the search terms that you want to rank high for.

Keyword Analysis
It means to analyze all the keywords that are related to your site and see which of them have more searches on search engines. You should optimize your site for related keywords that have the highest search rates.

Link popularity
The Link popularity is one of the most important thighs when it comes to SEO. Link popularity means the amount of links that point to your site. The link popularity while raise your site in the eyes of the search engines depending on the quality and quantity of the links.

META tags
META tags are special tags included at the top of a HTML page. Their purpose is to provide extra information about the web page. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

Natural Links
SEO can come from natural ways too. This means that a webmaster on the net finds your site likes it and decides that it’s quite useful for his visitors and links to it. This kind of links are called natural links and this are one of the most powerful links.

PageRank
It’s some kind of ranking system invented by Google. The only real problem with PageRank in SEO is that is given much more attention that it deserves. The PageRank can bee seen with the PageRank meter included in the Google toolbar. You can think of it as a tool that measures the popularity of a wesite but only in the eyes of Google. PageRank is important but there are many other factors that are more important in the SEO process for the ranking of a website.

BlackHat SEO
This is generally referred to as search engine optimization that abuses and goes against the terms of service set forth by each individual search engine’s policy.

Spider
Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Spam
In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.

Robots.txt
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the ‘benefit’ of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.

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Filed under: SEO Facts • Search Engine Optimization

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